The Journey of Judith Williams Cosmetics

In 2007, out of a deep-seated passion for cosmetics, Munich-born American Judith Williams launched her eponymous brand, Judith Williams Cosmetics. Her brand quickly soared to prominence, becoming the most successful in European home shopping. This rapid ascent was just the beginning of Judith Williams' remarkable journey.

In 2009, Judith took a bold step towards internationalisation by partnering with QVC in London. This move marked the brand's expansion, leading to substantial global success. The reach of Judith Williams Cosmetics continued to grow, capturing the hearts of beauty enthusiasts across continents.

By 2017, Judith had achieved yet another significant milestone. She became the first TV entrepreneur to successfully transition her brand from home shopping to international brick-and-mortar retail. This expansion into physical stores solidified Judith Williams Cosmetics' presence in the global beauty market, showcasing the brand's enduring appeal and innovation.

Judith is a dynamic force in the world of creative entrepreneurism with an eye for innovation. Her journey to becoming a renowned executive is testament to her unwavering dedication, visionary thinking, and the ability to turn creative ideas into exciting ventures. In addition to building Judith Williams Cosmetics, she is also an author, fashion and jewellery designer, podcaster and even an investor on Lion’s Den.

Her story inspires countless women to pursue their passions and carve their own paths in the world.

Today, Judith Williams Cosmetics continues to bring powerful passion, determination, and strategic vision in the beauty industry. From its humble beginnings in home shopping to its prestigious status in international retail, the brand continues to inspire and beautify lives around the world.

Want to know some fun facts about Judith?

• At the age of four, she first appeared on stage with her father, the internationally renowned basso profundo, Daniel Lewis Williams.

• After graduating high school, she studied classical singing at the Cologne University of Music and ballet at the Royal Academy of Dance. Judith celebrated her first stage successes including "Maria" in "West Side Story" and was on her way to conquering the opera stages of the world.

• In the mid-90s, Judith was diagnosed with a benign tumour which led Judith to make the difficult decision not to pursue her singing career.

• During a temporary job in a fitness centre, she discovered her talent for sales and immediately applied to the shopping channel QVC in Düsseldorf. She was hired on the second attempt.

• In 2007, Judith ended her career as a presenter and founded her first company.

• Judith has been an ambassador for SOS Children's Villages since 2009 and supports various women's shelters and the José Carreras Leukaemia Foundation.

• In 2018, Judith Williams took part in Let's Dance as a celebrity dancer and made it to the finals, where she took second place! Her motto “You are a winner, you never lose and when you don't win, you learn! Why shouldn't we businesswomen be allowed to be creative? Creativity and emotions are what ultimately distinguish us from machines. Invest in yourself and find your inner purpose. Live your dream."

Did you know these fun facts about QVC UK?

• QVC UK first hit the screens on 1^st October 1993, bringing the concept of home shopping to British viewers.
• Since its inception, QVC UK has been broadcasting 24 hours a day, seven days a week, making shopping accessible any time.
• QVC UK is available to approximately 27 million homes in the UK and Ireland, providing a vast audience with a unique shopping experience.
• Many inspirational celebrities and well-known personalities have appeared on QVC UK including Ruth Langsford, Joan Collins and Davina McCall.
• QVC UK is committed to charitable efforts and has raised significant funds for various causes, including breast cancer research.
• QVC UK has received numerous awards for its outstanding service and innovative approach to home shopping.

Join Judith as she celebrates 15 years of memories at QVC UK with live shows with wonderful collections at incredible prices throughout the month of  August at QVC UK