Discover why BTX-Hero is hailed as the ultimate firming miracle in skincare

LET'S TALK SCIENCE WITH ED ARMAMENTO

Teamwork makes the dream work! We are proud of our international team of scientists and experts - because it is this spirit that makes Judith Williams Cosmetics something very special. Time for a look behind the scenes! For an exclusive interview with Judith, the innovation researcher for cosmetic active ingredients Ed Armamento opened his laboratory in Los Angeles - and clarifies the question of why the active ingredient BTX-Hero from the SkinPerfect line is one of the leading firming miracles in skin care.

CAN YOU GIVE US A BRIEF INSIGHT INTO THE VISION AND BACKGROUND OF YOUR LABORATORY?

We founded the company in 2003 after 20 years of working with American and European companies with the idea of creating high-tech cosmetics and skincare products based on natural ingredients. I was tired of all formulations always containing the same ingredients - there was no innovation! Our aim was therefore to analyse inspiring raw materials and use them to create products in a unique way. We now have our own headquarters in L.A., including production, laboratory and conference facilities - companies looking for innovative ingredients come to us because of our reputation in this field.

WHAT IS YOUR PHILOSOPHY IN THE DEVELOPMENT OF COSMETIC ACTIVE INGREDIENTS?

I personally draw a lot of my inspiration from studying nature. I always ask myself the question: What does nature have that can be incorporated into skincare? And so the following question arose: Why don't we have an active ingredient that supplies the skin with oxygen and allows it to breathe better? So I wanted to develop products that actively and efficiently bring oxygen into the skin and anchor it there permanently. In highly developed formulations that have a firming effect, simultaneously increase cell metabolism and leave the skin looking refreshed and beautiful. BTX-Hero fulfils all these requirements. The amazing thing about this active ingredient is that it creates a kind of ‘injection effect’ - without injections, without the side effects, but just as visible and effective.

‘The effect is absolutely new in skincare, as there was no other active ingredient with these properties before!’

HOW DID THE IDEA COME ABOUT TO DEVELOP THE ACTIVE INGREDIENT BTX-HERO AS A HIGH-TECH ALTERNATIVE TO TIGHTENING COSMETIC SURGERY - WITH A SIMILAR BUT GENTLER EFFECT?

If, as an innovation researcher, you are often confronted with skin problems such as acne, dry, sagging and, above all, wrinkled skin, then you ask yourself: What can I do about it? Nature offers us many solutions that we can consider. So the idea was born to tighten the skin and make it glow by supplying it with oxygen, thereby killing bacteria - and to develop new products with the high-tech active ingredient BTX Hero!

THE EFFECT OF THE BTX-HERO HAS BEEN PROVEN IN NUMEROUS SUCCESSFUL STUDIES AND THE EFFECTS ARE VISIBLE ON THE SKIN AFTER JUST 15 MINUTES. IT WORKS QUICKLY, STRONGLY AND EFFICIENTLY - WHAT MAKES IT SO SPECIAL? WHY DOES IT WORK SO WELL?

The active ingredient is truly exceptional: it transports 23% oxygen, thereby killing bacteria and leaving the skin not only firmer but also cleaner. This effect is completely new in skincare, as no other active ingredient with these properties has ever been used before! It is also used in the medical field. Studies have shown that wounds can heal up to 50 % faster. That is unique. In the field of skin care, it works in various ways: Firstly, it combats the visible signs of skin ageing. Secondly, it works with the three ingredients perfluorodecalin, perfluorohexane and perfluoroperhydrophenantrene, each of which has a different molecular weight. By supplying the cells with more oxygen, BTX-Hero creates a 3-dimensional effect in the skin and tightens it immediately. The result is an immediate anti-wrinkle effect. Due to the rapid skin penetration and oxygen delivery, the skin volume is increased by 10-15% and plumped up.

‘The BTX Hero creates something like a syringe effect, only without the side effects - visible and effective!’

IS THE REASON FOR ITS USE IN MEDICINE DUE TO ITS UNUSUALLY HIGH OXYGEN CONTENT?

Yes, that is the biggest factor. If you treat a wound with oxygen, it heals faster. In medicine - and especially in surgery - the active ingredient has therefore been used for a long time. This is because when oxygen is used, the tissue is less damaged. However, its use in skin care is completely new. Another major advantage of BTX Hero is that the active ingredient is non-conductive. This is due to the negative charge in its structure. Electrical charges neutralise the muscles, causing them to return to their original shape. This is comparable to a ‘spray-on effect’ - but without numbing the skin or nerves. The skin retains its natural feel.

HOW DO YOU SEE THE FUTURE OF ACTIVE INGREDIENTS IN SKIN CARE?

The current trend is clearly moving away from chemical ingredients! However, my team and I have been observing this trend for some time and have always worked in this direction. For us, the advantage of active high-tech ingredients is that they achieve the brightening, clarifying and firming effect in a natural way - namely by enriching the skin with oxygen.

FINALLY, WOULD YOU LIKE TO TELL US WHAT YOU ARE CURRENTLY WORKING ON?

Naturally! At the moment I am researching possible combinations with the lifting ingredient BTX-Hero, which have an even greater tightening effect on the skin and make it even more radiant.

ED ARMAMENTO