HOW YOUR SKINCARE SHOULD CHANGE OVER THE YEARS

Skincare in Your 20's

In your mid-20s, your complexion is still plump, smooth, and naturally glowing – visually at its peak. But don't be fooled: deep inside, the biological processes that cause our skin to age are already underway. From now on, it loses about 1% of collagen per year! Consistent skincare becomes relevant at 25+ and positively influences your future skin appearance. Skin analyses from our test institute in Innsbruck repeatedly show that damage occurring in this decade reliably appears years later. As is often said: prevention is better than cure!

A perfect cleansing routine and diligent makeup removal form the essential basis, regardless of age. During this phase, your skin primarily needs a lot of moisture. Regular exfoliation is a great add-on! The top layer of skin still renews itself approximately every 28 days. Exfoliation helps refine the complexion, reduce blemishes, and improve absorption. And speaking of prevention: don't forget year-round sun protection! Experts estimate that up to 80% of visible skin ageing processes are actually caused by sun exposure.

Skincare in Your 30's

What your skin could easily handle in your 20s now becomes more challenging. It becomes drier, loses elasticity, and moisture. Your 30s are a turning point, not just in life but also for your skin. It's time to actively incorporate anti-ageing cosmetics into your skincare routine. The first fine lines often appear around the eyes. Highly concentrated eye pads provide the delicate area with the extra care it needs. Face masks can also deliver valuable anti-ageing ingredients to your complexion.

A holistic routine should include not just your face but your entire body. Pay attention to intensive textures in your body care as well. In decorative cosmetics, makeup products with integrated skincare ingredients are a great way to give your skin some extra love effortlessly. And a foundation with SPF can additionally protect it from UV radiation.

Skincare in Your 40's

Your 40s are a wonderful age full of opportunities! Beyond 40, personalised and powerful skincare is essential to effectively counteract the signs of ageing and keep your skin in top shape. This is often the time when hormonal changes start to play a role for many women. The skin now produces less sebum, which normally keeps it silky smooth: this is the perfect time for potent serums and concentrates!

Often overlooked: the neck and décolleté are part of the face and appreciate special care. 😊 The same goes for our hands: a hand cream should now become a trusty companion in every handbag! Switch to intensive eye concentrates, rich eye creams, or eye masks for the eye area. Over the years, the scalp also tends to become a bit drier – the right hair care helps keep our mane strong and shiny.

Skincare for 50+

From the age of 50, collagen synthesis significantly decreases, our sebaceous glands produce less oil, and moisture retention becomes more difficult. Over the years, the subcutaneous fat tissue also diminishes, and the skin loses elasticity and firmness. In short: it becomes thinner and more sensitive! Over time, not only do the first red veins become visible, but also pigment spots and wrinkles increase.

Your skin now desires a comprehensive care package with highly concentrated active ingredients: a 24-hour care routine is no longer sufficient. Instead, you should opt for a well-thought-out day and night care regimen. It is also worth creating a dedicated eye care routine (keyword: skincare layering with eye concentrate plus eye cream). Use a rich cleanser that doesn't dry out your skin, masks with a peeling effect, and good body care. Particularly effective anti-ageing ingredients like collagen, retinol, and hyaluronic acid ensure elasticity, plump skin, and promote collagen production.